Where You Work Matters: Fitzrovia

Fitzrovia sets the tone for smarter, healthier, and more connected working.

We all know the saying: location, location, location. But when it comes to productivity and performance, where you work is more than just a postcode – it’s a strategic decision.

Research in environmental psychology shows that the work environment has a direct impact on focus, creativity, collaboration and wellbeing. That’s why location plays such a crucial role in how we choose buildings for Landmark Space.

Fitzrovia is one of our most popular neighbourhoods because it strikes the perfect balance between calm and connected – offering a vibrant, cultural atmosphere alongside quiet streets, green spaces, and seamless transport links.

Where is Fitzrovia?

Nestled between Oxford Street and Euston Road, Fitzrovia is at the very heart of London’s creative and commercial ecosystem. It blends historical charm (think Georgian squares and blue plaques) with modern business infrastructure. Bordered by Great Portland Street and Tottenham Court Road, Fitzrovia is walkable, well-connected, and full of character.

It’s home to around 8,000 residents – but sees nearly 50,000 people commute in daily to work. Streets like Charlotte Street, Goodge Street and Great Titchfield Street bustle with energy, while the BT Tower stands tall at the centre as a symbol of innovation.

Culture Fuels Creativity

Studies show that proximity to culture, green space, and variety can boost employee satisfaction and ideation. Fitzrovia scores high across the board.

With independent cafés like Kaffeine, specialist boutiques and old-school pubs on nearly every corner, this is a place where colleagues naturally gather, ideas spark over flat whites, and post-work socialising strengthens team bonds.

It’s also a cultural hotspot – close to the West End, art galleries, and museums – so whether you’re hosting clients or taking a well-earned break, there’s always inspiration just outside the door. 

Quietly Productive

Despite its central location, Fitzrovia feels surprisingly peaceful. And that’s no accident. According to research in workplace design, lower noise levels and access to restorative spaces (like parks and quiet streets) enhance cognitive performance and reduce stress.

You can cross Fitzrovia in about 15 minutes, making it perfect for mental reset walks or impromptu catch-ups. From Fitzroy Square to nearby Regent’s Park, outdoor green space is easily accessible.

Wellness, too, is well supported – with nearby gyms, health clinics and beauty services offering a holistic environment for professionals, including Landmark Space’s first ever fitness studio, located in Wogan House.

Movement Drives Momentum

Commuting has a major impact on wellbeing and performance. Fitzrovia offers easy access to eight Underground lines, and extensive bus and bike options. Whether you’re cycling in from Camden, hopping off the Victoria Line or strolling from Soho, your journey is smooth, reliable and accessible.

In terms of business connectivity, Fitzrovia brings together global corporates and agile startups, fashion houses and fintechs, media brands and architecture firms. It’s a thriving network of industries that feeds collaboration, cross-pollination and career growth.

Find Us in Fitzrovia

Landmark Space operates six buildings across Fitzrovia, including the iconic Wogan House, former home of the BBC.

Each space is designed with the science of work in mind – offering a balance of quiet focus zones, flexible meeting areas, and energising breakout spaces.

Explore our Fitzrovia locations:

📍 Alfred Place: ///scan.tune.corn
15 Alfred Place, London WC1E 7EB | 2 min walk from Goodge Street

📍 Cavendish Square: ///hardly.hurls.focal
33 Cavendish Square, London W1G 0PW | 2 min walk from Oxford Street

📍 New Cavendish Street: ///photo.lamp.loved
120 New Cavendish Street, London W1W 6XX | 7 min walk from Great Portland Street

📍 Newman Street: ///when.slows.pool
30 Newman Street, London W1T 1PT | 7 min walk from Goodge Street

📍 Marylebone: ///public.search.claim
4 Devonshire Street, London W1W 5DX | 3 min walk from Great Portland Street

📍 Wogan House: ///player.reply.wonderfully
99 Great Portland Street, London W1W 7NY | 7 min walk from Great Portland Street